![]() My advice is to never use this technique until the end of the sale. You can even give the customer the real breakdown of what the dealership spent on the car in terms of maintenance. So if the car price is $30000, a sales man would preemptive the customers bargaining by saying that the car cost to the dealership is $27000 and shift the bargaining to the $3000 gab rather than the item price. The technique is simply based on shifting the customer's focus from the item price tag to a number that the sales man would just come up with. Even though my mother was a notorious bargainer, she would often be defeated when the shift technique is applied. The SHIFT is a sales technique that I learned watching my mother bargaining with street vendors at the local markets in Egypt. my sales team needed at least six month to one year of extensive training to get them up to the point where they can hold their pants and growth more in a car.įollowing the steps of the great Henry Ford, I decided to adopt a selling system that could help my sales team to reduce customer's bargaining power. ![]() My main task was to drive profit up through maximizing the growth per car. the pre-loved car customer was more aggressive and doubting of the industry sales man. When I was shifted to manage a used car sales team, what i thought was a problem became a nightmare. Known as the cowboy sales man industry, meant that every walk in is coming to a car dealership not just to buy a car but maybe to exercise his bargaining skills and techniques. During my time in the Automotive sales industry selling new Nissan motors, my biggest problem was the Australian society perception of the Automotive sales man.
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